Influence of Product Design on Consumer Purchase Decisions

Abstract

The purpose of this study was to determine how much product packaging or design influences consumers' decisions to purchase goods. This study aims to determine how product design influences consumer choice. Data from questionnaires and interviews were gathered for the study, and after being examined using percentage distribution tables, the results were eventually displayed graphically. The researcher made the following proposal so that businesses would succeed: they should prioritize the happiness of their customers over the pursuit of profit or other benefits. This means
that since a company's product design is one of the main aspects luring customers to purchase its goods, it is imperative that it take great care of it and put in great effort to achieve as a business.