Globalization and Textile Merchandising: How Global Supply ChainsInfluence Product Positioning and Market Research

Abstract

Globalization has had a significant impact on the textile and garment industries, improving supply chains and market access. This article analyses the influence of global supply chains on product positioning and market research within the textile merchandising sector, emphasizing enhanced production efficiency, market variety, and innovation. It also tackles ethical concerns, environmental sustainability, and supply chain weaknesses. The research demonstrates the significance of contemporary
technology and sustainable methodologies in influencing the future trajectory of the textile industry. Globalization has profoundly influenced the fast fashion industry, transforming supply chains, marketing strategies, and customer engagement. Nonetheless, the swift proliferation of globalization has also prompted concerns over sustainability, equity, and resource exploitation. The study underscores the necessity for a balanced strategy that prioritizes sustainability and ethical standards while
capitalizing on the benefits of globalization to guarantee the equitable and
environmentally responsible prosperity of the textile and garment sector.